Founded by Henrietta Lawrence, Leim is an independent fashion label that specialises in the production of jumpsuits 'you can pee in'. All the products are produced in line with the brands ethos of supporting sustainable fashion; using sustainable resources, manufacturing in the UK and paying a living wage throughout the supply chain.
All brand identity development is approached from an audience-focussed perspective. The starting point for all new projects is a thorough analysis of the brand and its offer. From here we move forward, developing a set of creative moodboards which help steer the direction of the identity design as well as the development of any required assets.
Once a creative concept has been agreed, I will put together all the files needed to grow the brand. This usually includes various logo file formats, a mini brand-guidelines document detailing logo usage, typography and colour palette, as well as business card and letterhead designs.