SoapBox is the world's leading speech recognition technology for children. Their proprietary voice recognition software provides fast and easy off-the-shelf integrations across a wide range of uses, from classroom instruction and remote learning to independent play and beyond.
A Beard & Ginger project.
With an old off-the-shelf logo and a website built with Elementor for WordPress, which did not provide optimised SEO or editing function for the team, SoapBox had outgrown their initial look and feel as a small start-up. Now a company employing more than 30 people and one of Ireland's leading tech companies, they needed a rebrand that put them in line with their peers and competitors.
We undertook a full rebrand of the company, from an initial brand analysis; of SoapBox, their peers and competitors, as well as interviews with staff and clients. Moving on to moodboarding and design concepts, before finally launching a new logo and brand guideline, as well as templates for all SoapBox's documents and social media. We took these design styles through to the new website, with a full UX redesign, building the new site in WordPress Gutenberg and optimising it for performance, accessibility and SEO.
Brand logo; Development of visual graphical elements (shapes and icons); Brand guidelines; Website UX, design and build; Stationery; Google templates for whitepapers, case studies, product sheets and proposal decks; infographics; Canva setup including branded templates for social media and business cards; Ongoing support across design, website maintenance and performance.