Full rebrand, including website
design + build

SoapBox is the world's leading speech recognition technology for children. Their proprietary voice recognition software provides fast and easy off-the-shelf integrations across a wide range of uses, from classroom instruction and remote learning to independent play and beyond.

A Beard & Ginger project.

Visit the SoapBox site >

the newly rebranded SoapBox logo designed by Aggie Bainbrige
SoapBox business card designs

the problem

With an old off-the-shelf logo and a website built with Elementor for WordPress, which did not provide optimised SEO or editing function for the team, SoapBox had outgrown their initial look and feel as a small start-up. Now a company employing more than 30 people and one of Ireland's leading tech companies, they needed a rebrand that put them in line with their peers and competitors.

the solution

We undertook a full rebrand of the company, from an initial brand analysis; of SoapBox, their peers and competitors, as well as interviews with staff and clients. Moving on to moodboarding and design concepts, before finally launching a new logo and brand guideline, as well as templates for all SoapBox's documents and social media. We took these design styles through to the new website, with a full UX redesign, building the new site in WordPress Gutenberg and optimising it for performance, accessibility and SEO.

SoapBox's brand guidelines this spread shows how icons and shapes should be used
a colourful infographic from the new SoapBox brand designed by Aggie Bainbridge
an example of one of SoapBox's whitepaper documents about improving literacy in children
brand graphics being used in the SoapBox office
a SoapBox social media template that can be edited in Canva, this one is for their next webinar
a SoapBox social media template that can be edited in Canva, this one is for their next a quote

the final deliverables

Brand logo; Development of visual graphical elements (shapes and icons); Brand guidelines; Website UX, design and build; Stationery; Google templates for whitepapers, case studies, product sheets and proposal decks; infographics; Canva setup including branded templates for social media and business cards; Ongoing support across design, website maintenance and performance.