Specialist Cellars


Brand + Web Design

Founded as The New Zealand Cellar in 2014 by Melanie Brown, the award winning Specialist Cellars brings together new world wines from New Zealand, Australia and South Africa via its online offer, Pop Brixton store and restaurant, The Laundry. We’ve worked with Mel and her team since 2017, most recently creating the new Specialist Cellars identity and e-commerce site in partnership with binarynation.com.

Vist Specialist Cellars

the problem


The New Zealand Cellar and The Australian Cellar had outgrown their previous Shopify sites. With the need to expand the current offer, as well as bring everything together under one roof on a tight budget, we worked with the Specialist Cellars team to rebrand and rebuild.

the solution


The new Specialist Cellars site brings together the best of new world wines, in a clean and elegant design and bespoke WooCommerce build. The responsive site design makes the most of beautiful images, highlighting the independent producers and their love of the wine making world.