Specialist Cellars are the cheeky challenger brand bringing the best of new world wines to the UK market. We worked with them to reposition their brand identity and build a new e-commerce site.
the problem
The New Zealand Cellar and The Australian Cellar had outgrown their previous Shopify sites. With the need to expand the current offer, as well as bring everything together under one roof on a tight budget, we worked with the Specialist Cellars team to rebrand and rebuild.
the solution
The new Specialist Cellars site brings together the best of new world wines, in a clean and elegant design and bespoke WooCommerce build. The responsive site design makes the most of beautiful images, highlighting the independent producers and their love of the wine making world.
